At SportsBiz Africa 2025 in Kigali, industry leaders, investors, and innovators came together to explore the rapid rise of Africa’s sports economy. The event highlighted the continent’s shifting landscape—where sport is becoming a strategic growth sector with significant investment potential.
Our partner Uel MIGAN-GANDONOU joined the conversations on how capital, partnerships, and policy can accelerate the development of sustainable sport ecosystems. Discussions emphasized emerging opportunities in infrastructure, media, technology, talent pathways, and community-centered sport programs. Speakers underscored the importance of creating financing models that match the ambition of Africa’s young, dynamic sport markets.
The key takeaway: Africa’s sports economy is at an inflection point. With targeted investment and collaborative approaches, the sector can unlock jobs, innovation, and long-term value across the region.
We’re proud to have taken part and to continue supporting initiatives that elevate Africa’s sport industry.
